Australian Shopify DesignerShopify strategy & design that makes add to cart the easy part for your customers.
shopify / all day everydayFor established eCommerce brands who are scaling fast, done with DIY, and ready for a website built for bigger, better, busier months.
One Circle Studio brings together 10 years of Shopify experience, a healthy obsession with details, and a follow-the-rules-not-the-pack approach, to deliver conversion focused Shopify websites.
Functional, intuitive and good-looking? Obviously.
WHAT I DOShopify websites that are easier to shop, easier to run, and worth your ad spend.
And how do I make that happen? I'm so glad you asked; this is where our signature Smooth Scaling Shopify System™ comes into play.
It’s about getting your Shopify store ready for more, making more of the traffic you’re working hard to drive and giving you the freedom to launch new products and keep moving the brand forward.
Three core pillars underpin every project.
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A smarter Shopify setup, shaped by the right insights, built on solid foundations and making the most of what Shopify can do.
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Products that are easy to find, a store that’s effortless to use and a clear path that keeps customers moving from browse to buy.
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A store that feels unmistakably on-brand, builds buying confidence and gives customers every reason to add more.
A store that doesn’t just cope as your brand grows, but plays a vital role in making those bigger, better, busier months happen, while making growth feel a whole lot smoother along the way.
In just 30 days our clients had...4.52% conversion rate (+142% increase)*
1200% increase in total sales**
7.8% conversion rate (+69% increase)*
129% increase in number of orders*
*Over a 30 day period
**Since launching new website, over a 30-day period
SHOPIFY SERVICESYou could keep stacking apps, tinkering with your theme and crossing your fingers [and toes] for better conversion.
Or, you could hand it to a Shopify nerd specialist who works with you one-to-one, start to finish to deliver an exceptional experience, for you and your customers.
Whether you’re moving to Shopify for the first time or rebuilding a site you’ve outgrown, we’ll work together to find the approach that best supports your business now and as it grows.
Enthusiastically nodding yes? Keep scrolling.
CVR + UX-LED SHOPIFY DESIGNNew Builds & Rebuilds
For brands serious about Shopify, this service is about doing it properly, whether that means rebuilding a setup you’ve outgrown or getting it right from the very start.
We build your Shopify store from the ground (well, theme) up, bringing strategy, design and Shopify know-how together to create a store that reflects the brand you’re building, makes buying easier for your customers and makes more of the traffic you’re working hard to drive.
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Strategy & Planning
A tailored approach to structure, content, and functionality, designed to align with the brand and business goals.
Products & Collections
Products and collections are organised in a way that feels intuitive, supports the customer journey, and makes the store easier to shop.
Design & Development
A custom-designed Shopify site is built on a premium theme with your branding and assets, with a responsive, mobile-friendly experience across all pages of the store.
Store Setup & Integrations
The essential behind-the-scenes setup is handled, along with any approved tools or integrations needed to support launch.
Launch & Support
Everything is checked and tested before launch, with support available after the site goes live and a smooth handover afterwards.
Timeline: 4 weeksInvestment: from $8,000 AUD
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Meet & Greet
The process begins with a discovery call to explore the gaps and opportunities on your website and see whether this feels like the right fit for your goals.Prep & Plan
Next, you’ll receive a proposal and pay your deposit to lock in your project. From there, I’ll guide you through onboarding and provide a clear project plan.Design & Build
After sharing your brand vision, design guidelines, copy and assets, I map the strategy, structure and design, then build it on a premium Shopify theme.Test & Launch
Once you’ve reviewed the final site, everything is tested, published, and handed over with a walkthrough and two weeks of post-project support.
BUT FIRST, ALLOW ME TO [re]INTRODUCE MYSELFOh hey, I'm Kirsten.
Shopify is my bread and butter, and it’s the only thing on the menu. (Sourdough and Lurpak with a side of conversion OK with you?)
I believe in doing one thing and doing it really well, because that focus and knowledge is the difference between a site that simply looks good on the surface, and one that’s built with a backend that converts and a front end that flirts. We love a high achiever, right?
I work across a range of categories, but the brands that spark the most joy for me tend to be in lifestyle, beauty, gifts and homewares. Basically, if your products make me want to add to cart while I’m meant to be working, we’re off to a very good start. That said, I’m easily persuaded by good brands outside my usual lineup too.
Interested?
Not to be too forward, but you’d fit right in
FEATURED work / ONES TO WATCHA round-up of the work, the wins and the thinking behind it.
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Kepler had big ideas, and needed a Shopify store that could bring them to life.
We rebuilt their DIY site with conversion at its core, balancing the brand’s playful personality with the trust a women’s safety product needs. Since launch, they’ve seen stronger sales and conversion, new partnership opportunities and a sell-out MIMCO collab.
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Taking an already-beautiful Shopify store from looking the part to selling it, too.
We gave Ameli Home’s product page a conversion-focused overhaul, bringing product benefits, FAQs, reviews, influencer proof and brand values into the buying journey to give customers more reasons to click add to cart.
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GH Produce knew Squarespace had taken their ecommerce business as far as it could go.
We moved them to Shopify and created a conversion-focused store that seamlessly brought together their produce, private chef experiences and all-important brand story. With a platform better suited to where they wanted to take ecommerce, sales skyrocketed.
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Wide-fit footwear deserves more than a one-size-fits-all shopping experience.
We rebuilt Six Inch Footwear’s Shopify store to make the quality behind its premium price point clear, while building the trust and purchase confidence customers need to find their perfect fit online. Since launch, the brand has seen increased traffic and sales, with a store that’s easier to manage as the business grows.
IN THEIR WORDS200+ PROJECTS UNDER MY BELT: TICK10 YEARS SHOPIFY EXPERIENCE: TICK5-STAR GOOGLE REVIEWS: TICK
FAQSNo question left behind
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I design and build (or rebuild) Shopify stores as an Australian Shopify Designer for established eCommerce brands that have grown beyond their DIY website and are ready to upgrade, or new brands that are scaling fast and ready to build a new website that’s functional, intuitive, and built to support growth.
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I work with eCommerce brands that are ready for their next stage of growth. Often, they’re scaling through ads and campaigns, have outgrown their existing website, and have already invested in professional brand assets like branding, photography and website copy, or are ready to.
While I primarily work with established eCom brands, I also love helping newer brands launch with the right foundations in place from day one. Lifestyle, gift and homewares will always be my happy place, but I’ve worked across everything from florists and personal care to women’s fashion, supplements, food, snack brands and more.
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Shopify is the only thing on my menu. Specialising in one platform means I know it inside out, can offer in-depth guidance and strategy, and set your business up for success from day one.
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Copywriting sits outside the build scope, so you’ll need to provide all copy prior to the project commencing. Need a copywriter? I've got some absolute gems I'll happily recommend. Already have an internal creative team? Perfect, I’m happy to work alongside them too.
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I specialise in website design, structure and strategy, so I work with your existing visual identity, including your logo, fonts, colours and other brand assets, and bring it all together online.
If you need the brand identity created or refreshed first, I know some brilliant brand designers I’d be happy to recommend. I’m also very happy to collaborate with your existing designer or internal creative team.
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You work directly with me, start to finish, I don’t handball your project off to a junior while I sip cocktails by the pool, or hand it off to anyone external from One Circle.
Because I specialise in Shopify, I know the platform inside out. So instead of working with a generalist web designer or an agency that “does it all” but may also do a little offshore outsourcing, you’ll get an in-depth one-to-one experience with a Shopify website designer who understands what your Shopify site needs to do beyond looking good.
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I’m based in Perth, but I work with eCommerce brands across Australia. The whole process runs remotely, so location isn’t something you need to worry about. If you’re local and we’re already working together, I’m always happy to chat ideas and strategy in person.
ONE CIRCLEPROJECT-
Both are my bread and butter. Whether you're launching your first store or reworking the one you've outgrown, it's the same considered process, shaped around where your brand's starting from.
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Full builds start from $8,500 AUD and will be quoted to your scope. New builds and rebuilds sit at the same investment level, though the type of support changes depending on what’s needed. New builds tend to need more guidance around setup and handover, while rebuilds focus on reviewing and analysing existing data, identifying opportunities, and improving functionality, product setup, and site flow, along with updating brand assets, design, and copy where needed. You’ll receive a proposal and quote before we begin, so you’ll know exactly what’s included from the start.
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Most builds run over four weeks, not counting prep time. You'll be provided with a timeline upfront, so you always know what's happening and when.
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Your brand assets (imagery, guidelines and copy), product info, and a completed questionnaire are enough to kick things off. As I plan out your project, I’ll let you know if anything else is needed along the way.
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Your website is designed so you and your team can handle any day-to-day updates and maintenance, with a handover walkthrough to make sure of it. I'm on call for bigger functionality needs, or when you've scaled enough to level the whole thing up again.
TECHNICAL-
Managing your store day to day should feel easy, so your build comes with a handover walkthrough that leaves you (or your team) feeling confident to make changes on your own.
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Every build starts from a premium Shopify theme, then I layer custom code on top to create the end product. You own the theme licence through your own store, so it's your asset for life.
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That decision usually sits with me, as I have strict criteria on what themes do and don’t make the cut, with your sign-off of course. I play matchmaker and pair your brand with the right theme based on your brand style, functionality requirements, and your customers’ shopping habits. Some themes win on functionality, others on mobile responsiveness and built-in design flexibility.
If you’ve got your heart set on a particular theme, I absolutely want to hear about it and we can discuss whether it’s the right fit.
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Wherever possible, I maximise Shopify’s built-in functionality and strategically remove any unnecessary apps that Shopify can already replace. Shopify adds new functionality all the time, so something you once needed an app for, like announcement bars or upsells, may now be supported by Shopify or by themes directly. We’ll assess what’s working, what’s not, and if there’s a smarter tool for the job, I’ll help you find it.
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Anyone promising exact numbers isn’t being straight with you.
What I can promise is a strategic build where every design and structure choice has a job to do, from helping customers find what they want and buy with confidence, to smoothing the path to purchase and encouraging bigger orders.
Backed by years of experience working with high-performing eCommerce brands, the focus is on creating a store that doesn’t just look better, but works harder to turn the traffic you’re already driving into sales.
WORK TOGETHERThere's a seat in our circle with your name on it.
Apply below and let's work out whether I'm the Shopify specialist your store's been missing.
(Is this the part where I wink twice?)